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	<title>Azure Green Creative &#187; Graphic Design</title>
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	<description>Creative and Development Studio</description>
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		<title>Seattle Tarp Company</title>
		<link>http://wordpress.azuregreencreative.com/graphic-design/seattle-tarp-company-logo-redesign</link>
		<comments>http://wordpress.azuregreencreative.com/graphic-design/seattle-tarp-company-logo-redesign#comments</comments>
		<pubDate>Thu, 02 Jul 2009 04:05:12 +0000</pubDate>
		<dc:creator>Trevor</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logo Design]]></category>

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		<description><![CDATA[We don't take a logo re-design effort lightly. For starters, the Seattle Tarp Company has been doing business in the Puget Sound area for decades. They have built a reputation around providing quality products and service for many industries. They had performed their branding and web design in house, as many business try to do, [...]]]></description>
			<content:encoded><![CDATA[We don't take a logo re-design effort lightly. For starters, the Seattle Tarp Company has been doing business in the Puget Sound area for decades. They have built a reputation around providing quality products and service for many industries. They had performed their branding and web design in house, as many business try to do, but decided they should focus on their core business and bring in a professional web team. The company had grown to provide much more than tarps and the quality of their website and marketing didn't match the quality of their products.

The first step for Azure Green Creative was to create a new identity system for Seattle Tarp. The new logo is part of the identity and  is easy to read and identify at all print sizes. The colors are reflective of their new "Green" approach to their product offerings.

The second step was to create a logo for their future transition to a new name that is more representative of their large catalog of products. STC Environmental Specialty Products.

Using the same color scheme we were able to supply two logos that compliment each other, and are moving forward with the development of their new website and brand collateral.

Take a look at the new design and check back for more updates as we expanded their online catalog to incorporate all of their products and bring their print materials up to date with the new brand.

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